![]() If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.To change a audience's opt-in settings, follow these steps. You can change the opt-in settings for an existing audience at any time. Leave the box unchecked to keep your audience single opt-in and add new subscribers right away. Check the box next to Enable double opt-in to send the opt-in confirmation email each time someone signs up to your email marketing. To use double opt-in for a new audience, be sure to enable it in the form settings. When you create a new audience in Mailchimp, you'll need to choose the opt-in setting you want to use for its associated signup forms. If you prefer to use single opt-in, you can make that change in each audience's settings or on the Opt-In Settings page. If your primary contact address is in the EU, some of your audiences may be double opt-in.Both methods are easy and secure options for growing your audience, it's just a matter of deciding which one works best for your needs. ![]() Double opt-in requires that people confirm their signup via email. Mailchimp audiences are single opt-in by default: Someone fills out and submits your form and they're added to your audience as a subscribed contact right away.
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